The challenge was clear: design an Instagram board that would grab attention while telling Sonae Arauco’s brand story. It needed to show off their materials, inspire creativity and encourage interaction from architects, designers and end customers.

What We Delivered
We built a grid that blends bold product photography with aspirational design imagery. Each square was crafted to highlight a feature: wood grain patterns, colour finishes, practical uses and inspirational end products. The aim was simple – show followers not only what Sonae Arauco offers, but what’s possible with it.

Typography, colour balance and layout were consistent across the board to keep the identity strong. Carousel posts allowed us to dive deeper into ranges, while single posts kept the pace varied. The grid tells a story of creativity and craft, without losing clarity.

 

 

The result is a feed that communicates the strength of the brand while encouraging audiences to stay, scroll and engage.

🌐 metrixmediahouse.com

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