Meze Foods asked us to give their trucks a new design – one that reflects their brand’s personality and makes them stand out on the road. The trucks were already doing their job behind the scenes – delivering their range of delicious products daily. The goal was simple: make every journey count by turning each vehicle into a bold, mobile brand experience.

What We Delivered

Our strategic planning led to creating purpose-driven visuals that tell a story – in this case, a story of flavour, quality and tradition.

We started with Meze’s identity: rich European food traditions brought to life for South African consumers. This gave us a clear objective – warm tones, striking, food imagery you can almost “taste”; and clean layouts mirroring the care and preparation behind their products.

Now, every Meze delivery turns heads before the handover happens. It’s branding that works when the lights are red – and long after their truck has driven off.

Lisa: +27 84 571 7141
metrixmediahouse.com